Posts Tagged ‘Ford’

Actually, they were thinking of ME!

October 15, 2009

If you are “TiVo-ing” your favorite shows and skipping the commercials, you may be saving TIME, but losing a lot of opportunities to LEARN (and see me running across the screen during Monday Night Football!  Well, actually, I was in a Ford commercial that played during the game, but I digress…) Commercials (and print  or radio advertisements) can tell us a lot about peopleNFL… something we can never learn enough about.

Our success at work is dependent upon people, our happiness at home involves other people, our government’s policies and decisions are made by (and supposedly for) the PEOPLE.  The more we know about how people “work” … what they want…. what they hope for… what they lack…. what they worry about… the better off we will be in all areas of our lives.

This morning I ran across an ad for the 2010 Ford Transit Connect. Their tag lines “they were thinking of me” and  “specific for everyone” is perfect, and I suspect it will be profitable for them.  Why?  Because in a culture dominated by MASS PRODUCTION, GENERIC POLICIES, and ONE-SIZE-FITS-ALL solutions, we are desperate for someone to talk (even MARKET) directly to US…

I speak a lot about our “sovereign foundation” and honoring ourselves as part of our own “success equation”.  The reason we all have different fingerprints isn’t just so we can be identified when we commit a crime.  We are so different from each other in so many ways, shaped by both NATURE and NURTURE, and we crave focused, specific-to-us communication.   (You’d be shocked at how similar we are as well… but that is for another blog! )

It’s a great lesson we can learn from the marketing team over at Ford… a lesson we can (and should) apply at home, at work, at the gym, and on the street.  If you commit to slowing down and speaking to every person you meet in a more specific, focused way…. I think you will be shocked at how (almost instantly) your income, your influence, your happiness, and your ability to produce results improves.  If I have spoken specifically to YOU in this blog, please email me and let me know!  I would love to hear from you!