Easy Comes with a Risk

by

EasybuttonWatching a recent Staples commercial, I was again amazed at our culture’s fascination with the “EASY” button.  Commercials promise EASY (no diet, no exercise) weight loss, EASY (dollars while you sleep) money, and EASY health “fixes” in terms of the latest and greatest pills.

In fact, I want to challenge you to LISTEN to these “prescription” commercials with a new purpose.  IGNORE the “EASY” part… the part that promises instant and life-changing results.   Instead, I want you to pay attention to the “warnings”… you know, the part of the commercial in which they begin to speak really quickly.  This is when they “caution” you about the REAL risks of the drug they are pedaling.  “The risks / side effects can include heart attack, irregular menstrual cycles, and, oh yeah… DEATH.”  I’m paraphrasing, of course.

But the truth is that EASY comes with a RISK.  The risk of NO RESISTANCE is a lack of growth.  The RISK of far too easy credit is a national financial crisis.  The RISK of “blanket” tolerance is a lack of standards.  The RISK of not allowing anyone to FAIL is in the creation of an environment in which no one wins, either.  The RISK of “taking it easy” is the INABILITY to get TOUGHER THAN THE TIMES.

I am already writing a sequel to the soon –to-be-released fable:  Run to the Roar:  A Fable of Choice, Courage, and Hope. It will focus on the COURAGE of our CONVICTIONS.  As I write this book, I am reminded that our nation was built by a people that would have ruthlessly questioned (the existence of and need for) an “EASY” button.  Our American ancestors didn’t seek, hope, yearn for, NOR expect to find an “EASY” route.  They expected that life would be tough at times.  Their commitment was to be TOUGHER than the TIMES.

And sometimes… just sometimes… our greatest moments are in the “tough times”… our greatest accomplishments…. our greatest growth… our greatest contributions…

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