Archive for July, 2009

Rags to Riches

July 27, 2009
Rags to Riches - JK RowlingJ.K Rowling is the author of the best-selling Harry Potter series, which is “all the rage” with audiences today.  Here is what you may not know about this woman,born “Jo” Murray,  who is now reported to have more money than the Queen of England:
 
“Joanne Murray” is a British author who has a fabulous rags to riches story.  In fact, she went from being a single mother and living on welfare to being a multi-millionaire in the span of only five years.  Yet that is not what most impresses me.
 
After writing the Harry Potter series (and still living on welfare) she sent her manuscript to countless publishers.  They all turned it down… calling it a “silly farce” that would “never sell”.  But she remained optimistic. 
 
And because she BELIEVED optimistically, she BEHAVED optimistically. She submitted that “silly farce” to another publisher… and then another… until she found one that saw its potential and took a risk on a then unknown author.  The rest is history. 
 
However, EVERY future would be better if we followed her lead… FIRST, BELIEVING optimistically and THEN, BEHAVING optimistically.  It was her “secret” to success.  And yours. 
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New Orleans’ Entrepreneurs Show U.S. a “Blueprint for Economic Recovery”

July 20, 2009
New Orleans Entrepeneur
Four years ago, I was horrified as I watched Hurricane Katrina batter the town of New Orleans.  Just this year, Lea and I were able to visit the city when I spoke for the New Orleans Association of Opthamologists.  While the levees and floodwalls gave way just 48 months ago, it is evident that the will and optimism of this unique and creative city have not. 
 
This month, Entrepreneur magazine profiled four entrepreneurs who are breathing new life into the economy of New Orleans. The cover story headline read : “NEW ORLEANS:  A Blueprint for Economic Recovery”.   Could the new wave of entrepreneurs making New Orleans their home really provide the rest of our nation with a detailed blueprint for economic recovery? 
 
Only time will tell, but it looks promising.  See, in the past (i.e. Pre-Katrina), New Orleans was associated more with “big industry confabs” rather than a great place for a “start up”.  But, as with every crisis moment or ongoing challenge we face, we can choose to give in or we can choose to get “Tougher than the Times”.   It is made evident by just one quote in the article that this new “start up nation”,  laying down roots in New Orleans as you read this post, is choosing the latter. 
 
New Orleans fashion designer, Seema Sudan, says of the current economic calamity, “Everyone’s going through Katrina right now.  When I go elsewhere, I feel what’s going on in the world.  When I’m here, I feel the optimism.” 
 
FIRST STEP in an economic blueprint for recovery:  Recognize that you are not alone…. and that you are not “the” victim.
 
SECOND STEP:  Employ one of the most profitable mental technologies available to all of us:  Optimism. 

Rolfe’s “Unique Selling Point”

July 6, 2009

Web_Rolfe_Carawan_Business_Standing

 

As a sales professional, business owner, or even a job seeker, the “experts” tell you that you MUST take the time to create your own “USP” – or your “unique selling point”.  In other words, why would I buy from or hire you instead of any other option available to me?  It wasn’t long ago that I figured out my own distinct and most marketable selling point as a coach and consultant… and I PROMISE you it’s not what you think it is. 

 

My “unique selling point” is this:  The most VALUABLE thing about me as a coach and consultant is that I know that there is NO VALUE in what I know.  (Go ahead…. Read that sentence again to make sure you are reading it correctly.  P.S. You are.)  This, of course, is in stark contrast to most other corporate “gurus” who want to sell you their proprietary information.  But, I have worked with far too many companies and within far too many industries to buy into the “information” trap.

You see, the only TRUE VALUE in hiring a coach or consultant does not lie in the INFORMATION they can impart.  Rather, their (bottom-line) value lies in their ability to drive results in your company thru IMPLEMENTATION.  So, I’ll say it again. The most valuable thing about me is that I know there is NO VALUE in what I know… In fact, I’ll take it a step further and say that information’s value (in general) is directly tied to your willingness and ability to implement what you have learned. 

So, the next time you are in the position to hire a coach or consultant… see what they are selling.  Is it simply a better widget, a “blueprint” system for you to implement on your own, or are they offering to walk with you as you customize and implement best practices for bottom-line success?  At Carawan Global, we are ONLY interested in the latter. 

P.S. If you are bold enough to contact the ONLY consultant who believes there is no value in what he knows… well, email me and let’s see what we can create together for YOUR business or organization!