Run To The Roar Award

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A Sinking Ship

Many organizations experience highs and lows and transitions that cause considerable uncertainty among members and test the very fiber of what a true leader is made of.  Such transitions are occurring in the business world on a daily basis and whether internal or external they tend to expose the core of an organization and test the true unity of its members. 

In the late 1980s Freedom Automotive of Norfolk, VA, was facing this very sort of transition with little hope of recovery.  With economic woes, poor market location, very little strategic edge, and a leader who was swiftly growing weary of the business itself, Freedom Ford was headed toward what looked like commercial ruin.

The Arrival of a Leader

In 1991 Scott Rigell became the president and owner of Freedom Automotive.  Rigell knew that the only way to turn this company around and make it succeed was to unite his employees behind a common vision rooted in common values.  He would have to focus on exceptional customer service by investing in those who administered it, his own employees. Coming from a state of seemingly unfixable brokenness and failure the company grew into a modern success story of fortitude, vision, values, and unification.  

The Run to the Roar

In the face of the recent economic downturn Scott Rigell is once again demonstrating his courageous leadership by running toward the challenge. I was present last week at an all-company meeting where he re-affirmed his original vision for being a “Different Kind of Dealership.”  

He assured his employees that he would not waver in his commitment to investing in his company by providing innovative marketing.  Their customers would continue to experience the exceptional customer service they have come to expect. Employees would continue to receive world class training.  

He went further to say that he was increasing the company’s amount of contribution in the employees’ 401K plans.  But he didn’t stop there, he informed them that he would be reducing his salary by 66% and if necessary he would take no salary at all to ensure they continued to receive their benefits. Leadership like that takes courage and integrity, and that inspires all of us.

Way to go, Scott. Way to Run to the Roar!!

If you are in the market for a new car or truck be sure to check out Freedom Ford’s inventory.  You won’t be disappointed by their unyielding commitment to their customers.  

Tell us your stories by leaving a comment about how your organization and family are running to the roar during these tough times.

Author: Rolfe Carawan

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One Response to “Run To The Roar Award”

  1. What Do You Want To Do?… Do The Opposite « Rolfe Carawan Says:

    […] did just the OPPOSITE.  He ran TO the roar.  He met his opponent … his obstacle.. head on! Click Here to read about how  Scott Rigell of Freedom Ford ”Ran To The […]

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